E-commerce Product Migration

SmartWear Security

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SmartWear Security is a discreet safety device paired with a required monitoring plan and app to give customers a hidden panic button to get help when they need it. This is part of the security portfolio at TELUS and my first project when I started with the company was to migrate it to the e-commerce platform.


On this project, I was able to influence stakeholders with best industry practices, evaluated options and presented to a variety of executive audiences.


During the release phase, I was also able to measure the experience's performance and took initiative to suggest optimizations, in order to improve metrics and keep the conversions and business goals upwards.

  • Role: Product Designer

  • Timeline: 5 months

  • Deliverable: E-commerce migration with purchase experience

  • Impact: The new experience resulted in a 20% boost in conversion rates through innovative user-centric solutions.